Towards growth

Keep learning and growing. We started this team out of software practice advancement.

The continuous study lays the foundation for the future growth. Just like software, knowledge must evolve and be useful. We collect the lesson learned and input into our team knowledge base.


Everything we do comes with the purpose behind. Good software is software that works and provide actual value. Effort is count when it's placed on things that matter.

They are apps and systems for mass market. But they can also be a custom script to automate the build pipeline; a website for a non-profit organization, or an open source desktop app.

Effective > Productive

We try to work on things that create the most value possible in a certain amount of time. Know your priority and do things that matter.

Being productive is about occupying your time—filling your schedule to the brim and getting as much done as you can.

Being effective is about finding more of your time unoccupied and open for other things besides work. We don't believe in busyness. We believe in effectiveness.

Keep it simple

So everyone could understand. Going simple makes everyone easy to follow.

Take boring solutions and legacy tooling. Use simple words rather than Cambridge-based synonyms.

After all, what's important is the problem was solved, not what fancy tool we picked.

Shiny toys can cloud our judgement. Sometimes, simple is harder than complex.


Go the extra mile

Try to do more than what required to do. Make the 5% impossible possible.

Spend a bit extra effort. Little things count. How you approach. How you solve or react to it. You'll be amazed by how effective it becomes by going extra.

Software gets updated to bring a better experience. That should applies in everything else. Every time you look back on your work, there should be something to improve.

Think long-term

Making any kind of actions, we think about the long-term effects. Every decision we make today can lead to an impact in the future. The technology we endorse, the solution we choose to solve the problem; The founder we backed, the startup we invest into; The people we work with, the way we handle the customers. It also includes how we talk about ourselves, the attitude toward peers.

Pay it forward

Give before you get. We foster a place for collaboration and productivity, a pay-it-forward chain is vital. It's about passing on wisdom and taking the time to engage in valuable grasp for the less-experienced one.